Another Panda refresh was announced by Google late last week. This new Panda update is being called the Panda 4.1 update and is another step in Google’s ongoing attempts to keep poor and thin content from ranking on their search engine.
Pierre Far a Webmaster Trends Analyst at Google UK revealed the update in a post on Google + explaining that they had slowly begun to rollout the update early last week and that 3 to 5% of search queries would be affected based on location.
Benefits For Small to Medium Websites
With the Panda 4.1 update Google was able to find additional signals to help Panda identify low-quality content and because of this more high quality small and medium sized websites are ranking higher on the search engine.
This is great news for businesses that have steadily been focused on producing quality content and following the Panda guidelines. Focusing on user experience and building relevant quality content has now become a key part of avoiding and recovering from Panda algorithm updates. Many of the small to medium sized sites focusing on smart content creation have already seen major gains in rankings and traffic over the past week but the rollout is ongoing and is estimated to be complete sometime this week.
Good News For Websites with Past Penalties
Another silver lining with the Panda 4.1 update is that if you went through a Panda penalty in the past and took all the necessary steps to fix the issue then you might be seeing ranking and traffic increases this week. The update allows those who have been penalized in the past to undo their wrongs and be re-evaluated by the algorithm. If you have made changes and don’t see increase by the end of the week there might be additional steps that need to be taken to make sure that you are in line with Google’s guidelines.
What To Do If You Have Negative Results?
Just like any Google algorithm update some websites are also going to see negative impacts. If you have seen a drastic decrease in rankings and/or traffic over the past week you could have been caught in the Panda 4.1 update. The best thing to do if you are caught up in a Panda update is to evaluate your content. Do you have any duplicate content pulled from a manufacturer’s website or content duplicate from other websites? Do you have thin content with low word count or without much relevance to the keywords you are targeting? Is your content spammy and full of keywords that take away from the user experience? All these questions should be asked and a full content analysis should take place if you are being penalized or not recovering from previous penalties. PureSEO specializes in quality content creation so if you feel helpless and need some guidance reach out to our experienced team today!